The Importance of Being ________________ (or How I Learned to Name and Love Igor International)
In the last couple months I have worked with clients to name 4 different companies. I helped name 10 or 12 before that, including my own (Firefly Creative), but I’ve never been completely happy with any of them. Some of them have gone on to be pretty popular, and people have said they liked them. […]
Learn MoreAcceptance and the time/priorities continuum
When I moved from bustling Boston to the California wine country in 2001, there was a period of adjustment. It took 5 months of teeth gnashing and hair-tearing before I accepted the fact that print jobs would take longer (a lot longer), nobody had the latest technology (PDFs? Never heard of ’em!), and there was […]
- Comments Off on Acceptance and the time/priorities continuum
- Tags: advertising, marketing, social network marketing, Sonoma County
Top 10 Reasons Why Social Networking Matters for Wineries Now
Wineries with a robust online marketing strategy… 1) ARE THEIR OWN BEST MEDIA. How do you get people talking about your wine? Answer: incorporate online social networking into your traditional public relations strategy. This feeds the emotional connection customers have to your brand. 2) TALK DIRECTLY TO A HUGE AUDIENCE. Approximately 64 million people in […]
- Comments Off on Top 10 Reasons Why Social Networking Matters for Wineries Now
- Tags: blogging, social network marketing, success, wine, wineries