virginiareuter.com

In the last couple months I have worked with clients to name 4 different companies. I helped name 10 or 12 before that, including my own (Firefly Creative), but I’ve never been completely happy with any of them. Some of them have gone on to be pretty popular, and people have said they liked them. […]

My business counselor reminded me that proposals do not close a sale. And yet I spend a lot of time on each one. I thought I was being so precise in case someone came back and accused me of not doing what I’d promised. But, in 20 years of writing hundreds of proposals, no one […]

Get an RSS feed reader. I think I’ve walked 14 people through subscribing to an RSS feed in the last six months. It’s not hard—in fact, RSS stands for Real Simple Syndication— it’s just not intuitive. But once you have a feed reader, it will diminish that hyperventilating some people do when they think about […]

Here’s the best thing about these 5 tactics of your online marketing plan: you are probably already doing some of them. The second best thing is that they are fun, at least for a geek like me. So enter each one of the numbered items below in your “to do” list, and then, when you […]