The Importance of Being ________________ (or How I Learned to Name and Love Igor International)
In the last couple months I have worked with clients to name 4 different companies. I helped name 10 or 12 before that, including my own (Firefly Creative), but I’ve never been completely happy with any of them. Some of them have gone on to be pretty popular, and people have said they liked them. […]
Learn MoreWhy I write proposals
My business counselor reminded me that proposals do not close a sale. And yet I spend a lot of time on each one. I thought I was being so precise in case someone came back and accused me of not doing what I’d promised. But, in 20 years of writing hundreds of proposals, no one […]
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