The Importance of Being ________________ (or How I Learned to Name and Love Igor International)
In the last couple months I have worked with clients to name 4 different companies. I helped name 10 or 12 before that, including my own (Firefly Creative), but I’ve never been completely happy with any of them. Some of them have gone on to be pretty popular, and people have said they liked them. […]
Learn MoreTop 10 Reasons Why Social Networking Matters for Wineries Now
Wineries with a robust online marketing strategy… 1) ARE THEIR OWN BEST MEDIA. How do you get people talking about your wine? Answer: incorporate online social networking into your traditional public relations strategy. This feeds the emotional connection customers have to your brand. 2) TALK DIRECTLY TO A HUGE AUDIENCE. Approximately 64 million people in […]
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- Tags: blogging, social network marketing, success, wine, wineries
How to manage all the blogs you want to read
Get an RSS feed reader. I think I’ve walked 14 people through subscribing to an RSS feed in the last six months. It’s not hard—in fact, RSS stands for Real Simple Syndication— it’s just not intuitive. But once you have a feed reader, it will diminish that hyperventilating some people do when they think about […]
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- Tags: blogging, social media
Stop the whining!
Or as my friend Sebastian W. would say, whingeing. Blogging is hard. Blogging on my own blog is really hard for me. Hence, the lack of blog posts on this blog site that is about blogging for business. Barbara Swafford write “Who Said Blogging is Easy?” and that made me feel a little better. But […]
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- Tags: blogging, SEO, small business, social networking