The Importance of Being ________________ (or How I Learned to Name and Love Igor International)
In the last couple months I have worked with clients to name 4 different companies. I helped name 10 or 12 before that, including my own (Firefly Creative), but I’ve never been completely happy with any of them. Some of them have gone on to be pretty popular, and people have said they liked them. […]
Learn MoreNew year’s rez: get your e-mail list in pristine shape
Your e-mail list is your most valuable tactical tool in your marketing kit. It’s your direct connection with customers. It’s where you’ll find your raving fans. It’s full of people who want to hear from you. So take this rough piece of coal and polish it into a diamond, so when you connect with your […]
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- Tags: blast, contact management system, e-mail, list management, marketing, online
Super Bowl ads
You can probably guess why I love the Super Bowl, even though I don’t watch professional sports during the season: the ads. I love getting blown away by some wildly creative ad: one that takes advantage of the limited time, that makes you smile or say “Wow,” that make you want to know more about […]
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- Tags: advertising, Super Bowl
Acceptance and the time/priorities continuum
When I moved from bustling Boston to the California wine country in 2001, there was a period of adjustment. It took 5 months of teeth gnashing and hair-tearing before I accepted the fact that print jobs would take longer (a lot longer), nobody had the latest technology (PDFs? Never heard of ’em!), and there was […]
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- Tags: advertising, marketing, social network marketing, Sonoma County