Wineries with a robust online marketing strategy… 1) ARE THEIR OWN BEST MEDIA. How do you get people talking about your wine? Answer: incorporate online social networking into your traditional public relations strategy. This feeds the emotional connection customers have to your brand. 2) TALK DIRECTLY TO A HUGE AUDIENCE. Approximately 64 million people in […]

Get an RSS feed reader. I think I’ve walked 14 people through subscribing to an RSS feed in the last six months. It’s not hard—in fact, RSS stands for Real Simple Syndication— it’s just not intuitive. But once you have a feed reader, it will diminish that hyperventilating some people do when they think about […]

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