Case Studies
A few organizations we blog for:
Organization: Village Hopecore International
Blog: Village Hopecore Blog
Target: Donors, board members, loan recipients, advisors—as well as potential donors who have shown some interest in micro-loans.
Goal: To keep target market connected, to break down the barriers between the US and Africa, to inspire donors.
Village Hopecore International is a small non-profit making big strides toward helping a village in Kenya. VHI has a dedicated base of supporters—donors, board members, loan recipients, advisors—who are excited about this project but can feel disconnected. A newsletter is produced several times a year, which helps to keep the group informed, but newsletter print and mailing costs can be expensive for a small organization. Plus, news is happening all the time! So a blog was started to make announcements about Village Hopecore’s recent progress. This helps to keep donors up to date on the actual results—how recipients of micro-loans are moving out of poverty and becoming self-sufficient.
The return on our investment in online marketing is far beyond my expectations. Ardentio designed an online marketing plan for our non-profit and then executed on it by creating a blog, sending out e-mail newsletters, and managing our Facebook accounts. Working with them was easy, very refreshing and a great experience. I am confident that anyone using Ardentio’s services will increase business.
Herb Liberman, President, Board of Directors
Village Hopecore International
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Company: Longboard Vineyards
Blog: Barreled
Target: People who love exceptional wine at a great price, with a side of wave action.
Goal: To expose more people to this fun brand and to talk more directly to fans and prospective fans. Also to drive web and wave surfers to the website, and to increase sales wine club membership.
We succeeded at both, and had a great time doing it. Additionally, we created an online marketing plan that included a customer contact schedule, and designed and implemented targeted e-mails to interested parties, locals, and fans.
Working with Ardentio has been a great experience, on both a personal and business level. They have developed our blog, managed our Facebook presence, and It has resulted in better communication with our customers, and the introduction of new customers to the “voice†of our winery. One of the best things about the process is learning what our customers need and respond to—it’s a great business tool! I would definitely encourage others to use Ardentio. Virginia’s enthusiasm is contagious and she delivers great results in a very cost-effective way. On second thought… maybe I should not recommend Ardentio so that we have less good competition in this area.
Oded Shakked, Winegrower
Longboard Vineyards
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Company: Studio Home Design
Website: Studio Home Design
Target: Designers and consumers of unique contemporary furniture and home accessories.
Goal: To increase sales of showroom pieces and to encourage more interior design commissions.
Studio Home Design had the brick and mortar thing down with  beautiful showroom in San Anselmo, a fabulous designer, and a dedicated and talented staff. Being smart business people, they knew they needed more than a just website to grow their business. They brought Ardentio in to enhance their online marketing. They started with monthly email campaigns that resulted in more store visits, greater awareness, and surprisingly robust sales. Ardentio helped them enhance their website to support the campaigns, and managed their introduction to Facebook. Studio Home saw the benefits of powerful of online marketing–so much so that the showroom store is going online.
Ardentio was a fresh injection of creative and invaluable marketing energy into Studio Home. They were flexible in their approach and seamlessly achieved an online presence for our business. The cost was reasonable and the benefit very direct and measurable. Most monthly email blasts paid for themselves with direct business, and our presence in the marketplace due to the online networking noticeably improved.
Robin Barnato, Principal
Studio Home