Stop the whining!

Or as my friend Sebastian W. would say, whingeing.

Blogging is hard. Blogging on my own blog is really hard for me. Hence, the lack of blog posts on this blog site that is about blogging for business.

Barbara Swafford write “Who Said Blogging is Easy?” and that made me feel a little better.

But blogging for my clients is actually not hard. It’s hard to toot your own horn in public; but it’s easy to sing the praises of products and services you believe in. I love visiting websites for my clients and commenting about them; tweeting about their latest innovative leaps; sending out e-mails to subscribers about the exciting steps they are taking to make the world a better place. And, to my surprise, I love the way these online steps result in great search engine placement.

But it’s important, it’s fun, and it’s my job for cripes sakes! So I’m starting today. I’m going to post one thing you can do that will help you find new customers—and increase the loyalty of the customers you do have—online.

Today’s tip: Start blogging. Or hire someone to blog for your business!